Tasmania has a bold strategy to be a world-leading destination of choice and is fast rising to the top of everyone’s must-see list. Aspirational visitation targets are being achieved through increased investment in targeted marketing campaigns, growing air and sea access, investing in quality visitor infrastructure, developing diverse experiences and enhancing Tasmania’s brand.
The March 2017 Tasmanian Visitor Survey confirmed that 2016 was officially the most successful year for Tasmania’s tourism and hospitality sector with every region receiving a share in the record growth. Unprecedented demand, particularly in Hobart, is stimulating the accommodation sector with over two thousand new hotel rooms either under construction or in the pipeline.
Tasmania is blessed with unspoilt locations, gourmet food and wine, an iconic heritage and a distinctly seasonal climate. Tasmania's tourism industry has successfully leveraged the exceptional and natural advantages we offer as a result of our location, small population and history.
Recent developments, such as the award winning golf courses in northern Tasmania, Barnbougle Dunes, Barnbougle Lost Farm and Cape Wickham Links on King Island, and luxury accommodation developments such as Saffire, Pumphouse Point and Macq01, are a clear indication that Tasmania is in the market to attract high-value visitors looking for distinctive experiences as well as a demonstration of the ability of luxury tourism to draw visitors to regional Australia.
To further broaden the range of exciting and unique experiences in the Tasmanian wilderness, the Tasmanian Government have an Expression of Interest process to call for new sensitive and appropriate tourism experiences in our exceptional national parks and reserves.
Opportunities exist for investment in:
- built infrastructure such as accommodation
- heritage activities
- adventure tourism
- eco tourism
- gastronomic experiences
- recreational activities.
- Unique experiences - Tasmania offers travellers one of the most unique and unspoilt locations in the world.
- Natural attractions - Pristine wilderness, rugged mountain ranges, pure white sandy beaches, breathtaking scenery and unique flora and fauna are major draw cards for visitors.
- Iconic attractions - Tasmania has strong international awareness of our iconic attractions including our Wilderness World Heritage Area, Cradle Mountain, Freycinet Peninsula, Bay of Fires and Port Arthur.
- Heritage attractions - Launceston and Hobart, in particular Battery Point and Salamanca, offer rich heritage experiences with walking trails and museums. Tasmania has 5 of Australia's eleven World Heritage listed convict sites, providing an insight into early colonial life. There has also been sensitive repurposing of historic buildings, such as Hobart's former IXL jam factory, now the Henry Jones Art Hotel.
- Eco adventure - Our unspoilt rivers, oceans, mountains, beaches and forests provide a wonderful opportunity to offer soft and hard core tourism adventures such as those offered by Bruny Island Cruises, The Maria Island Walk, Bay of Fires Walk, Franklin River Rafting, Derby Blue Pods Ride, and Three Capes Track.
- Hospitality industry - The hospitality industry is the third largest employer in Tasmania and Tasmania offers incredible gastronomic experiences and food and wine trails.
- Vibrant arts and cultural scene - Tasmania has an active and thriving arts scene with strong participation rates. We attract national and international festivals, exhibitions and events. Tasmania is home to many outstanding venues, including The Museum of Old and New Art – MONA – Australia's largest private museum and art gallery. MONA has received international acclaim and is a major tourist attraction. According to a recent Australia Council report, more artists and people are involved in creative industries per capita in Hobart than anywhere else in Australia.
For further information go to:
Tourism Industry Council Tasmania
Tasmania Visitor Economy Strategy 2015-2020
Tasmania Delivers Tourism (English)
Tasmania Delivers Tourism (Chinese)